The Household Energy Service is a community based initiative founded in the Marches. HES provides free energy surveys to households and advices people as to how they can make changes to lower their carbon footprint.
HES approached Owen to create a brand identity for the company and print material to encourage other companies and associations to get involved and collaborate with them.
Owen created a brand to reflect the company's philosophy of a friendly, personable approach to reducing carbon emissions, wanting to encourage their clients with the economical and lifestyle benefits rather than being accusatory and making people feel guilty about climate change. He also produced a series of patterns to represent the different fields HES within.